The VIP Event Resources Team is thrilled to announce the launch of Hooklu, our brand new electronic proposal platform designed specifically for hotels like yours. So, what’s Hooklu all about? It’s about optimizing your sales in the modern marketplace, and making it insanely easy to do so. Proposals with Impact. Seamless Delivery. Comprehensive Analytics.
The team at Hooklu fully understands the challenges of running a business, so we’re aware that every cost needs to be analyzed to determine it’s value. When building Hooklu, one of our top priorities was to create a product and cost structure that would ensure a solid ROI for our customers, quickly and easily.
It’s no secret hotels are getting buried in an avalanche of electronic RFPs. Remember the good ol’ days when every RFP represented a realistic piece of potential business? The sheer number of online RFPs many hotels are receiving is overwhelming, and many are neither a good fit for the hotel, nor the client.
From Connect Meetings: “’The proliferation of RFPs due to technology is amazing,’ says Conference Hotels Unlimited’s Donna Wikstrand. ‘If I really wanted to, I could send about 100 RFPs with just the push of a button, which would create a big challenge for hotels.’ ” How are hotels going to respond to this trend?
Look, you know that’s a great hotel you run. I know it’s a great hotel. But what about the potential clients looking into your hotel from hundreds or thousands of miles away? They’re only getting a snapshot of what you’re all about, and they’re equal parts emotional and rational decision makers. This is to imply that how you say something is just as important as what you say. It’s time you take charge of your identity, and take an active role in buying decisions.
It’s crucial to resonate with people. In fact, people act on emotional motivations so fervently that people will cling to whatever justification they can to rationalize whatever decision they’ve already made. And there’s some pretty good research backing up the idea that using new media influences sales in a big way.
The world is evolving right outside your window — a sea change driven by youth and technology. Don’t cower in fear. Skynet isn’t becoming self-aware just yet. Technology is here to help, and it’s increasingly important to leverage that to your advantage if you want to reach the progressively influential tech-driven generation.