Look, you know that’s a great hotel you run. I know it’s a great hotel. But what about the potential clients looking into your hotel from hundreds or thousands of miles away? They’re only getting a snapshot of what you’re all about, and they’re equal parts emotional and rational decision makers. This is to imply that how you say something is just as important as what you say. It’s time you take charge of your identity, and take an active role in buying decisions.
It’s crucial to resonate with people. In fact, people act on emotional motivations so fervently that people will cling to whatever justification they can to rationalize whatever decision they’ve already made. And there’s some pretty good research backing up the idea that using new media influences sales in a big way.