Tag Archives: Influence Buying Decisions

Breaking down Hooklu’s ROI: How can you afford not to try this?

The team at Hooklu fully understands the challenges of running a business, so we’re aware that every cost needs to be analyzed to determine it’s value. When building Hooklu, one of our top priorities was to create a product and cost structure that would ensure a solid ROI for our customers, quickly and easily.

Continue reading

Take Charge of your Identity: Be a Part of the Buying Decision

shutterstock_143657227-300x200Look, you know that’s a great hotel you run. I know it’s a great hotel. But what about the potential clients looking into your hotel from hundreds or thousands of miles away? They’re only getting a snapshot of what you’re all about, and they’re equal parts emotional and rational decision makers. This is to imply that how you say something is just as important as what you say. It’s time you take charge of your identity, and take an active role in buying decisions.

It’s crucial to resonate with people. In fact, people act on emotional motivations so fervently that people will cling to whatever justification they can to rationalize whatever decision they’ve already made. And there’s some pretty good research backing up the idea that using new media influences sales in a big way.

Continue reading